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                <h2>《中国白酒电商全面分析报告》</h2>
            </div>
			<div class="info"> <small>时间:</small>2017-04-03 08:46<small>来源:</small>食品饮料酒 <small>作者:</small>张付军、孟凡新 <small>点击:</small>
                <script src="/plus/count.php?view=yes&aid=189&mid=2" type='text/javascript' language="javascript"></script>
                次</div>
			
            <div class="intro">本文主要是对目前中国白酒电商市场规模、现状及行业类型进行总结归类，同时对白酒电商行业发展趋势进行分析及预测，通过对白酒电商行业的总体分析为白酒企业今后在电商领域的</div>
            
            <div class="content">
                <table width='100%'>
                    <tr>
                        <td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"><!--ad--></div>
                            <section style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border: 0px; display: inline-block; border-radius: 0.5em; color: white; font-size: 1em; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; background-color: rgb(255, 18, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border: 0px;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体;">一、报告概述</span></strong></span></section>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	本文主要是对目前中国白酒电商市场规模、现状及行业类型进行总结归类，同时对白酒电商行业发展趋势进行分析及预测，通过对白酒电商行业的总体分析为白酒企业今后在电商领域的发展提供进入的依据。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<section style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border: 0px; display: inline-block; border-radius: 0.5em; color: white; font-size: 1em; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; background-color: rgb(255, 18, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border: 0px;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体;">二、报告正文</span></strong></span></section>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1、市场规模</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1）白酒行业市场整体年度规模</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		a、从国家统计局最新数据显示，2014年我国白酒行业累计产量1257.13千万升，同比增长2.5%；尽管2014年全年白酒产量仍在增长。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		但2014年1~10月，白酒总产量1003.89万千升，同比增长4.54%；10月白酒产量111.39万千升，同比下降2.49%，2014年12月，全国白酒产量则同比下滑2.56%。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		b、从销售收入来看，2014年全年白酒行业销售收入5259亿元，同比增长5.7%；白酒行业总体销售收入增速却逐年放缓。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		c、2014年全年白酒行业实现利润总额699亿元，比上年同期降12.6%。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2）白酒行业整体互联网销售情况</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		a、2013年，电商渠道的销售额约为73亿元，同比增长93%，酒业电商销售额中，白酒占比为48%，葡萄酒占比为34%。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		b、2014年，预计酒业电商渠道销售额约为130亿元，同比较2013年增长约为90%以上，白酒销售的占比约为60%。[ 信息来源《2014中国酒业电子商务趋势报告》]</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3）白酒市场网销渠道与传统渠道对比</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);">a、销售总规模对比（2012-2014）</span></strong></p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td rowspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">年份</span></p>
			</td>
			<td colspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="98">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">网销渠道</span></p>
			</td>
			<td colspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="92">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">传统渠道</span></p>
			</td>
			<td colspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="153">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">白酒整体渠道</span></p>
			</td>
			<td rowspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="153">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">网销占总渠道比率</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">销量</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">增长率</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">销量</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="33">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">增长率</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="75">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">销量</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">增长率</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">2012<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">14.8<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="81">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">85%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="35">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">4451<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				&nbsp;</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="75">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">4466<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">26.82%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="153">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">0.3%</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">35.0<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="81">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">136%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="35">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">4983<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">11.9%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="75">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">5018<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">12.36%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="153">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">0.6%</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">2014<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">78<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="81">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">123%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="35">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">5181<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="72">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">3.97%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="75">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">5259<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">亿</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">5.7%</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="153">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">1.5%</span></p>
			</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">b、渠道分布类型对比：</strong></span></p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 36px;">
			<td colspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="147">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">网销渠道分布类型</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="316">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">传统渠道分布类型</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 37px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="120">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">B2C</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="104">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">OTO</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="62">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">流通渠道</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="112">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">酒店渠道</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="112">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">商超渠道</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="112">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">团购渠道</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 36px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="120">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">线上对消费者</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="104">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">线上与线下</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="62">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">名烟名酒店</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="112">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">餐饮店饭店</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="112">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">超市便利店</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="112">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px;">团购客户</span></p>
			</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">c、结构层级对比</strong></span></p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		1)网销渠道消费层级：卖家-消费者，采用现代电子商务终端（PC、移动客户端），通过快速物流配送直接针对消费者线上线下的体验及互动消费；中间层级少。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2)传统渠道消费层级：厂家-经销商-分销商-销售终端-消费者，消费者主要从零售终端购买产品，消费者购买产品与上层无互动，中间层级较多。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2.白酒电商行业分析</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">白酒电商行业现状</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)在网民增长速度逐步放缓的背景下，网络购物应用呈现迅猛的增长势头，居民消费在拉动国民经济发展中的重要性明显提升，而网络零售更是成为促进消费的重要抓手。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)手机网络购物成为拉动网络购物用户增长的重要力量，用户购买力的提升，线上消费习惯固着和移动、社交网购形式的结合不断推动网络零售市场的壮大。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	B2C电商企业展开平台化、开放化战略，企业间呈现竞合态势。传统企业成为市场重要组成部分，市场地位得以加固。但网购消费欺诈、用户信息泄漏、企业无序竞争等问题的存在，反映了行业在发展和矛盾并存期。</p>
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	&nbsp;</p>
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	3)网络渠道的销售功能从目前市场表现来看，其销售量额贡献份额较小，但毋容置疑其品牌宣传和消费互动功能日益突出，从而受到广大企业及经销商客户的热捧。</p>
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	&nbsp;</p>
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	4)随着专业网络渠道品牌影响力的增强，配置物流体系的逐渐成熟，专业平台网络渠道得到了一定程度的快速发展。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	5)新型渠道发展及管理未纳入企业销售正式日程，网络渠道的发展及管理，其不仅仅是为了提升产品销量，其更深层次的效益是带来企业及产品品牌力提升和品牌认知度宣传范围扩大化，建立和稳固更广阔的全国知名企业及品牌地位。</p>
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	&nbsp;</p>
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	6)产品价格体系执行及供货管理制度缺乏，目前大多企业产品在网络销售渠道存在着：同款产品价格、产品促销力度、同一平台多家供应商（或导入链接平台商）、等系列存在管理问题。</p>
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	&nbsp;</p>
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	其诸多问题的存在核心原因是由于目前企业网络渠道产品价格体系执行及指导更多的停滞于经销商层面，厂家对其指导和管理较少，同时厂家也没有相对完善制度和团队去时时跟进销售和管理。</p>
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	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">白酒电商运营模式分析</strong></span></p>
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	&nbsp;</p>
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	白酒B2C和OTO市场空间巨大，线上品牌不断崛起，传统酒企也纷纷触网。无论采取哪种模式，一瓶酒大致要经过厂家设计、生产、供货商、线上渠道，最后到达终端消费者手中。</p>
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	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">按照白酒行业结合电子商务的运营模式，可以主要分为四类：</strong></span></p>
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	&nbsp;</p>
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	1)一是直接借助第三方平台模式（综合性电子商务网站）的平台模式，如淘宝、天猫、京东、苏宁易购、当当等商城；</p>
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	&nbsp;</p>
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	2)二是酒水垂直门户（大型酒类电商门户）的电子商务模式，如酒仙网、中酒网、也买酒、购酒网等酒类电商门户；</p>
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	&nbsp;</p>
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	3)三是传统酒企电商直营（OTO、APP）的电子商务模式，如1919的1919酒类网上商城、洋河官方旗舰店、洋河1号APP、景芝酒空降等官方旗舰店以及酒业APP；</p>
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	4)四是团购网站（小规模酒水超市或私人酒窖）。</p>
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	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">借助第三方平台模式（综合性电子商务网站）</strong></span></p>
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	1)第三方电子商务平台，泛指独立于产品或服务的提供者和需求者，通过网络服务平台，按照特定的交易与服务规范，为买卖双方提供服务。</p>
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	白酒品牌进驻第三方平台，如传统酒企茅台、郎酒、洋河等借助天猫商城、京东商城等流量较大的平台建立官方旗舰店。</p>
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	&nbsp;</p>
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	2)类似淘宝、天猫、京东商城、一号店、当当、苏宁易购、中粮我买网等平台开始尝试酒类网络销售，网络流量是这类网站的优势。</p>
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	&nbsp;</p>
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	3)在淘宝网上经营酒类的有淘宝散户和天猫商城，由于消费者对白酒的品质和信任度要求较高，所以散户比较难以成气候。</p>
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	&nbsp;</p>
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	天猫商城由于受到阿里官方的信任背书，目前经营相对较好，在2014年的&ldquo;双十一&rdquo;活动中，天猫销量5.7亿元。</p>
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	&nbsp;</p>
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	4)酒类企业中，做得比较好的有衡水老白干、古越龙山、西凤、金沙等。酒类进入综合电商平台标志着酒类电子商务已成气候，中粮我买网甚至将酒单独作为一个重点品类推出&ldquo;我买酒&rdquo;来运作。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒水垂直门户（大型酒类电商门户）</strong></span></p>
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	&nbsp;</p>
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	1)酒水垂直门户是指在酒水行业或者细分市场深化运营的电子商务模式，网站旗下商品基本上以酒水为主，酒仙网、中酒网等都是典型的酒水垂直电商。</p>
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	2)目前酒水垂直电商平台根基较薄弱，依赖于广告营销提升品牌影响力，这类电商由于成立时间短，品牌影响力较弱，需要投入大量资金用于广告营销以及扩展流量。</p>
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	&nbsp;</p>
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	3)2014年酒水行业网络广告投放前两名的均是垂直电商：酒仙网、中酒网，对网络广告营销的投入超过传统的酒水厂家。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	4)随着也买酒和酒仙网实现千万美元以上级别的融资，酒类垂直电商门户开始风起。这些网站是当前酒类电子商务的核心力量。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">传统酒企电商直营（OTO、APP）</strong></span></p>
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	&nbsp;</p>
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	1)传统酒企线上直营的模式尚处于探索阶段，一些传统强势酒企目前开始涉足电商直营，如茅台出资一亿元成立电子商务公司自建茅台商城等；这些企业品牌影响力强，其线上业务只需花少量宣传推广费，还可共享线下实体店的运营。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	2)2014年3月首届酒水OTO大会召开，标志着酒水企业开始在OTO领域发力，随之而来的是酒水行业涉足移动客户端，将OTO模式进一步深化。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	3)如洋河在2014年4月份推出的&ldquo;洋河1号微商城&rdquo;APP，通过智能手机客户端，消费者通过安装在手机上的APP应用程序，直接进入电商网站进行交易，实现线上订单线下体验；以及山东景芝2014年在济南市场重点打造的&ldquo;景芝酒空降&ldquo;酒业APP。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	4)对于白酒企业来讲，考虑到电商平台搭建、营销推广、人员支持等因素，在初期更愿意选择便捷的进驻商城模式。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">团购网站（小规模酒水超市或私人酒窖）</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	1)团购网开始做酒的尝试，但目前大多以葡萄酒为主，这和白酒的基本消费特性有一定关系。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)团购是进行尝试和宣传的重要方式，酒类企业甚至可以考虑用团购来推广新产品。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">四种电商运营模式的比较</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 22px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="53">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">运营模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">发展形式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="92">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">主要特点</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="78">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">品牌企业</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="36">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">发展程度</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="65">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">发展障碍</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 134px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="66">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">品牌进驻商城模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企或品牌进入拥有巨大访问流量和网购用户规模的网络商城开店，如天猫商城、京东等</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="92">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">网络营销成本小、销售收益大，短时间内可快速进入电子商务市场</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">洋河、茅台、郎酒等传统酒企天猫、京东旗舰店</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="48">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">较成熟</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="65">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">过于依赖商城，商城要求较多，易损害线下业务</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 167px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="66">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒水垂直电子商务模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">建立专门的酒水<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">B2C</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">平台，向网购用户直销</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="92">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">没有研发生产、营销渠道、物流体等传统因素，借助互联网平台和广告投放，专业和品类多是特点</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网、中酒网、购酒网等<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">B2C</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">平台</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="48">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">激烈竞争</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="65">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">品牌影响力弱，恶性竞争较多</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 134px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="66">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">传统酒企线上直营模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">传统酒企品牌成立专门的<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">B2C</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">平台或者</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">APP</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">进行网上直营</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="92">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">品牌影响力较大，将实体业务和线上业务结合</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">茅台电子商城、洋河<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">号、景芝酒空降</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="48">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">正在探索和磨合阶段</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="65">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商平台维护和推广成本高，客观关系，管理能力较弱</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="66">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">团购网站</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">专门针对团购客户优惠</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="92">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">优惠幅度大</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒水网</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="48">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">起步期</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="65">
				&nbsp;</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3.网购平台分析</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3.1白酒行业网购平台竞争格局分析</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">白酒行业主要购酒平台（各类型平台排名前5-6名）</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 37px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="95">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">平台类型</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="516">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">平台排名</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 36px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="95">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">品牌进驻商城模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="516">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">天猫商城</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">京东商城</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">苏宁易购</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/4.1</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">号店</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/5.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">国美在线</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/6.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">当当网</span></span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 36px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="95">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒水垂直门户模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="516">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒仙网</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/2.1919</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒类商城</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">中酒网</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/4.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">购酒网</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/5.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">也买酒</span></span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 37px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="95">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企线上直营</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="516">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">洋河官方旗舰店</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">古井旗舰店</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">郎酒旗舰店</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">//4.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">剑南春旗舰店</span></span></p>
			</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">白酒行业网购平台市场份额</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">对于白酒品牌进驻商城的模式</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)天猫商城、京东商城由于在B2C购物网站交易规模及移动无线端的市场份额中均位居1-2位，所以绝大多数酒水企业品牌及酒水垂直门户将其官方旗舰店作为主要进入平台。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)其中天猫商城在2014年&ldquo;双十一&rdquo;期间酒水销量5.7亿，京东商城2014年销售五粮液系列3.5个亿，从以上数据来看，作为两大综合电商平台，市场份额稳固，其它典型企业竞争较为激烈。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	备注1：2014年中国B2C购物网站交易规模市场份额 备注2：2014年移动无线市场份额</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">对于酒水垂直门户模式中</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)酒仙网与1919酒类直供商城、中酒网形成了三足鼎立的局面。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)酒仙网以线上为主，2012年销售额15亿，2013年销售额增长2倍以上，预计2014年销售额达到50亿，约占整体酒水电商渠道的三分之一；</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)紧随其后的是1919酒类直供商城线下很强线上很弱，1919是传统渠道商转型的代表。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	4)中酒网是国内首家应用酒类OTO模式的酒水营销平台，预计2014年线上销售达到6亿元，线下销售达到2亿元。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">对于酒企线上直营模式中</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)洋河、金沙、郎酒等酒企开设的官方旗舰店发展的较为迅速。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)洋河在2014年双十一期间在酒企直营的网上官方旗舰店销售额中排名第一，洋河通过线上差异化的产品设计以及&ldquo;洋河一号&rdquo;酒业APP等建立了较为完善的线上、线下营销模式及营销政策，在酒企电商领域取得了较为突出的成绩。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)2014年金沙天猫旗舰店最终排名白酒第八，实现销售额768万元，在白酒企业直营店中排名第二，仅次于洋河，成为双十一期间酒企电商的黑马.</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	金沙酒业专门针对双十一和电商平台特地打造产品，并在双十一前25天就开始进行广告推广，依靠电商平台的全新发售，取得了不俗的战绩。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	4)郎酒分别在天猫、京东开设了厂家直营的官方旗舰店，在201年双十一期间，郎酒在央视频道专门投入广告对官方旗舰店进行宣传，如广告主题词为&ldquo;郎爱上猫&rdquo;的主题宣传口号等。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2014年白酒&ldquo;双十一&rdquo;各网购酒业平台数据排行（举例）</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)双11天猫酒类电商销量上，天猫以5.7亿遥遥领先。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	2)同时，我们看到，酒企自营电商表现也相当不俗，这也说明在中央八项规定，限制三公消费的背景下，知名酒企也不得不改变思路面来争取&ldquo;普通&rdquo;消费者。</p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">各大电商综合销售数据报告图表（2014年&ldquo;双十一&rdquo;期间）</strong></p>
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	<img _width="670px" data-="" data-ratio="0.5" data-s="300,640" data-type="jpeg" data-w="554" src="http://mmbiz.qpic.cn/mmbiz/957X3Eqg82RHGFROVGjsggNcI1qibVc5kbAoCU6w0fcicU80wibTHa1XmWQrkudiajaUR7mGqEPP3r2R3cwkTSCfPg/0?" style="margin: 0px; padding: 0px; height: 334px !important; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; width: 668px !important;" /></p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3.2白酒行业主要网购平台购买用户规模对比</strong></p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">品牌进驻商城模式（两分天下：第三方平台+自营）</strong></span></p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">天猫商城：</strong></span></p>
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	1)英文名：亦称淘宝商城、天猫商城，中国最大的B2C网站，网站上多为知名品牌的直营旗舰店和授权专卖店组成。</p>
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	2)由于天猫在B2C购物网站交易市场份额占到61.4%；在移动客户端市场份额占到86.2%，凭借着巨大的流量入口，天猫建立了直营的天猫超市，开设了天猫华东区、华北区、华南区板块业务模式，重点打造真正的购物体验；</p>
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	3)同时也吸引了大部分涉足电商领域的酒类企业或商贸公司纷纷将天猫作为主要的电商入口及交易平台设立官方旗舰店或酒类专卖店；同时大部分的酒类垂直电商门户也与天猫合作设置了网站接入口。</p>
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	4)2014年双十一期间，天猫酒水销量达到5.7亿元。</p>
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	5)目前进驻天猫的主流白酒企业旗舰店：茅台、五粮液、洋河、泸州老窖、郎酒、汾酒（中 汾）、国窖1573、水井坊、剑南春、沱牌舍得、习酒、衡水老白干、四特、金六福、今世缘、酒鬼酒、杜康、宋河、金沙酒等企业。</p>
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	6)目前酒类垂直门户链接天猫平台入口的网站：酒仙网、购酒网、1919酒类直供、中酒网、也买酒、一号店。</p>
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	7)目前天猫主要的商贸营运性质的酒类网商：红之欣、久加久酒博汇、苏糖糖酒、博酒汇、茸晟、永隆、东泽开元、酒福汇、北京酒葫芦、馨蕊果萃、燕京仁和、江锦源、酒猫、睿德鑫酒类专营店。</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">京东商城：</strong></span></p>
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	1)中国最大的自营式电商企业，网站上白酒商品多以自营与品牌厂家授权店营运为主。</p>
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	2)在B2C市场份额中，京东商城占比为18.6%；在移动购物的市场份额中手机京东占比4.2%，从自主销售为主的B2C市场来看，京东商城占比50%左右。</p>
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	3)目前京东酒水业务主要以两方面为主：一方面是与厂家直接签订代理合同在京东平台上进行自营，2014年京东自营平台销售五粮液达到了3.5亿；另一方面厂家官方旗舰店及酒类垂直门户链接口为主。</p>
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	4)2014年双十一期间京东平台销售酒水突破6000万元。</p>
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	5)目前进驻京东的主流白酒企业旗舰店：茅台、五粮液、泸州老窖、郎酒、洋河、习酒、剑南春、酒鬼酒、四特、宋河、衡水老白干、金六福、杜康等酒企。</p>
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	6)目前酒类垂直门户链接京东平台入口的网站：购酒网、酒仙网、酒街网、中酒网。</p>
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	7)目前京东主要的商贸营运性质的酒类网商：博酒汇、叶倾城、酒悦汇、酒葫芦、北京中联瑞丰（酒界网）、酒福汇、久加久酒博汇等。</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒水垂直门户模式（酒业OTO：三足鼎立，模式转进线上线下发展）</strong></span></p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒仙网：</strong></span></p>
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	&nbsp;</p>
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	1)成立于2009年，是中国中国第一个专业电子商务B2C酒水连锁零售网站。主要从事国际国内知名品牌、地方畅销品牌以及进口优秀品牌等酒类商品线上零售，同时为酒企提供电子商务综合服务，目前是酒类垂直门户中的老大。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)酒仙网2012年的销售额达到15亿元，2013年的营收数据与上一年相比大概增长了两三倍。其中75%来自白酒。2014年，双十一期间酒仙网在天猫店铺销量7300万左右，在天猫&ldquo;酒类&rdquo;店铺位列第一。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	3)2014年成立&ldquo;酒快到&rdquo;子公司，开启酒业OTO模式，同时推出移动客户端&ldquo;酒快到&rdquo;，同时与酒类企业合作布局在全国大中城市与传统店铺实现合作。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	4)目前，酒仙网已经和国内500多家酒企建立深度合作关系；与天猫、京东、苏宁易购等十余家国内知名电商平台实现深度合作。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	5)酒仙网运作的产品模式主要分为两个方面：一方面全国热卖产品实行低价位，在2014年双十一大战中采取的即是热卖产品低价竞争；另一方面与酒企合作共同开发产品实现网上专销，目前主要是与泸州老窖进行了深度合作，&ldquo;三人炫&rdquo;即是合作开发的产物。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1919官方旗舰店：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	1)1919是传统经销商转型做O2O的典型，1919与酒仙网呈现截然不同的特征：线下很强，线上较弱。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	2)强大的线下销售网络使得1919虽然不是酒类电商起步，但是依然能够绕过层层叠叠的渠道商低价取得优质货源，从而实现了渠道扁平化，获取利润空间和市场竞争力。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	3)已在15个省、36个城市拥有近200家直营零售店，2015年将覆盖全国31个省级行政区，全国销售网点达1800个。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	4)目前，在1919的总体销售中，电话订单占60%，网上订单占10%，剩下30%是实体店购买。实体店仍是1919模式的重中之重，线上销售和电话销售都是基于实体店基础之上的。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	5)2014年天猫双十一期间，1919官方旗舰店在酒类店铺中仅次于酒仙网的销量。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">中酒网：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	1)中酒网是中酒集团耗巨资打造的、国内首家应用酒类O2O模式的酒水营销平台，采取&ldquo;电子商务+线下连锁店配送中心+移动终端+400电话销售平台&rdquo;四位一体的立体经营模式。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)2014年销售额预计达到8亿元，其中线上销售6亿元，线下销售2亿元。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3.3白酒行业各主要网购平台营销价值对比</strong></span></p>
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	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
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			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">平台类型</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="77">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">平台名称</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="206">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">平台建设投入入费用</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="146">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">同类型平台热度排名</span></p>
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			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">营销形式</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 132px;">
			<td rowspan="3" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					&nbsp;</p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					&nbsp;</p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					&nbsp;</p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					&nbsp;</p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">品牌进驻商城模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="77">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">天猫商城</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="206">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">旗舰店建设：保证金5万，技术服务费费3万，销售佣金2%（按销售额的2%提），年终返点(协商产生）。二级类目</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="146">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">1</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">参与聚划算、双十一店铺首发等</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="40">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">京东商城</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="208">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">平台入驻费用：平台使用费1000元/月，销售佣金5%（按销售额的5%提），保证金10万。三级类目</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="146">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px; background: rgb(251, 252, 254);">2</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">参与闪购业务</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="40">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">1号店</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="208">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">建店费用：保证金2万以上，销售佣金4%（按销售额的4%提）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">二级类目</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="146">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">4（B2C交易份额占比1.4%，移动无线份额0.5%）</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">CPS推广：以交易佣金作为营销工具</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td rowspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">酒水垂直门户模式</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="77">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">酒仙网</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="206">
				&nbsp;</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="146">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px; background: rgb(251, 252, 254);">1</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="44">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px; background: rgb(251, 252, 254);">中酒网</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="208">
				&nbsp;</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="146">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 14px; background: rgb(251, 252, 254);">2</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				&nbsp;</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3.4白酒行业各主要网购平台消费者的粘性</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)斗酒网2014年11月11日至11月16日期间进行了针对酒类电商平台的网购体验进行了调研主要从价格折扣、服务响应、发货速度、产品质量四方面进行平价，共有7,068人参与本次投票。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)酒类电商的综合口碑评价中，京东以3,830分排名第一，紧随其后的是酒仙网(2,820分)和也买酒(2,392分)。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	虽然天猫的销量遥遥领先，但其综合口碑得分仅排在第四名，这在一定程度上反映出网民在天猫购酒整体体验不佳，在整体服务上还有很大提升空间。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)综合分析来看，垂直酒类电商在销量、口碑上表现稳定，酒企自营电商发展迅速。（如图）</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">排名</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">名称</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="110">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">价格折扣</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="105">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">服务响应</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="90">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">发货速度</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="93">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">产品质量</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">京东商城</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3830</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2820</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">也买酒</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2392</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">4</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">天猫</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1476</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">5</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">中酒网</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1084</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">6</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1919酒类直供</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1054</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">7</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">五粮液旗舰店</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">977</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">8</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">金六福旗舰店</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">850</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">9</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">茅台旗舰店</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">809</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="70">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">10</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="108">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">网酒网</span></p>
			</td>
			<td colspan="4" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="399">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">772</span></p>
			</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4.网购成交的主要白酒品类分析</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	由于天猫网站市场份额占整个B2C市场份额60%以上，大部分的酒企旗舰店、垂直门户、酒类网上均囊括其中，所以对网购与传统品牌的对比研究以天猫网站作为主要的载体进行对比，本次对比以天猫2013年、2014年双十一的白酒销售数据作为参考对热销白酒品类进行分析对比：</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4.1热销白酒品类在网购与传统渠道品牌排行对比</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td colspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="221">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">网购热销白酒品类</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">传统渠道白酒品牌热销排行</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="185">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">备注</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年（</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">11.11</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2014<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年（</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">11.11</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年&mdash;</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2014</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 6px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">茅台</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">茅台</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">茅台</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 6px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">五粮液</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">五粮液</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">五粮液</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 6px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">泸州老窖</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">泸州老窖</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">洋河</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">4.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">汾酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">4.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">郎酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">4.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">泸州老窖</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">5.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">郎酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">5.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">洋河</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">5.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">郎酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">6.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">洋河</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">6.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">剑南春</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">6.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">汾酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">7.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">剑南春</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; color: rgb(255, 0, 0); font-size: 12px;">7.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">金沙</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">7.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">剑南春</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">8.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒鬼酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">8.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">水井坊</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">8.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">水井坊</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">9.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">水井坊</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">9.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">汾酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">9.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">古井</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 34px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; color: rgb(255, 0, 0); font-size: 12px;">10.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">宋河</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="111">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">10.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒鬼酒</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="158">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">10.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">西风</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="185">
				&nbsp;</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)从双十一网购热销度白酒品类排行与传统渠道的白酒品牌热销排行上比较来看，二者的相差不大，网购也基本上以传统一二线白酒品牌及它们的主线产品为主，说明了目前消费者购买较多的网购品牌也多以线下传统强势品牌，网购作为传统渠道的一个补充渠道在运作。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)在2013年-2014年双十一期间网购热销的白酒品类变动较大的为宋河和金沙酒，这两个品牌在传统渠道领域是区域性质的酒企，能够在网购渠道进入前十名是值得研究的。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)两个企业在网购渠道纷纷采用了针对电商平台和网购消费者开发了网购系列产品，在销量上也主要以网购开发的产品为主（针对白酒企业电商路径分析中会重点介绍两个企业）。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4.2热销白酒品类对于网购与传统渠道客单价差异分析</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td colspan="3" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid; border-color: windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="425">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">网购热销白酒品类<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">价格</span></span></p>
			</td>
			<td colspan="2" style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="233">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">传统渠道标价与实际成交价</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">白酒品类</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">价格（元<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">/</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">瓶）</span></span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">（其它电商）</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企官方旗舰店价格</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">传统渠道建议零售价</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">实际成交价</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">53<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度飞天茅台</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">(500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">840-899</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1159</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1199</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1000-1100</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">52<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度普装五粮液</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">(500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">599</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">609</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">699</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">630-650</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">52<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度国窖</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1573(500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">599-615</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">728</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">799</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">650-680</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">53<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度十年红花郎</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">(500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">239-259</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">328</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">398</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">240-250</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">53<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度老郎酒</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1956(500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">73-80</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">108</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">138</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">75-85</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">52<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度水晶剑南春（</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">500ML</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">329-360</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">398</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">428</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">350-360</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 65px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">42<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度海之蓝（</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">480ML</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">128</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">42<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">度电商专供（</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">108</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">、</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">375ML</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企电商专用</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商专供</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">金沙酱酒（<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">299</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">专供电商平台<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">299</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企电商专用</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商专供</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 66px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">宋河原浆（<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2500ML</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">宋河嗨<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">80</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">、</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">90</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">499</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">29<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">、</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">39</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">专供电商平台<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">499</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企电商平台专用</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商专供</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">汾酒原浆（<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1500ML)</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">199</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网定制<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">199</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网开发</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网开发</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 32px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">杏花村世家（<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1000ML</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">189</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网定制<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">189</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网开发</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网开发</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 33px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="107">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">三人炫（<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1000ML</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="99">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">139<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">（买送一）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="154">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">定制开发酒<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">139</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="144">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒仙网<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">+</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒企电商</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="89">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商专供</span></p>
			</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)从网购热销白酒品类的分布中可以看出，目前热销的网购白酒品类主要分为两类，一类是传统渠道的主流品牌的主线产品如茅台、五粮液、国窖、红花郎、剑南春、老郎酒等。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	一类是酒企或者垂直电商门户与酒企共同开发的针对电商平台的白酒品类如42度海之蓝、金沙酱酒、宋河原浆、汾酒原浆、三人炫等产品。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)从网购与传统渠道的价格对比上分析，目前传统渠道主流品牌的主流产品与网购渠道大约有10%-20%以上的价格落差，同时酒企在官方旗舰店的价格明显高于传统渠道的实际成交价。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	这说明对于以主线产品在网购渠道运作的酒企来说，官方旗舰店设置的作用更多的是被动的去维护主线产品的价格体系、起到价格标杆的作用；</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)而对于酒企或者垂直门户与酒企合作共同开发针对的电商平台的白酒产品来说，传统渠道不放量，价格比较统一，同时在酒容量及包装上进行了创新，多以原浆冠名，容量在1000ML及以上（洋河除外）。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	这类酒企或者电商门户设置官方旗舰店的作用更多的是将网购渠道作为一个战略渠道去运作，单独为该渠道重新设计产品，以实现与传统渠道产品主线产品的区隔，同时达到保护核心主线产品利润率的作用。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.消费者分析</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.1网购与传统渠道白酒产品消费者人口特征属性对比分析</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);">网购白酒产品消费者特性</span></strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)对于网购渠道的白酒消费者，可以从一组数据对比与传统渠道的异同，根据酒仙网对其450多万名会员的消费情况进行了分析，结果显示：网购白酒的消费者年龄大多在25岁~45岁，他们网购白酒图的主要是购买方便以及实惠的价格。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)同时对于白酒具有个性化的需求，这部分网购群体属于主流的互联网消费群体，他们网购消费的频次高，对网购产品的信任感较高，能够熟练的运用如手机网购、支付宝等互联工具，对于白酒的需求及时性不强，购买动机多以单瓶为主，购买数量较少。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)对于大部分传统渠道的白酒消费者来说，传统渠道对他们来说，具有便利性与实时性，同时对于白酒产品的需求多以送礼、请客吃饭为主，他们的目的性很强。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	4)同时对于网购渠道他们信任感较低，他们认为网购假货风险性较高，同时物流配送不及时，不能及时的满足他们的用酒需求。</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.2消费者网购白酒品牌触点及消费决策影响分析</strong></span></p>
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	从以上分析可以发现；消费者对于白酒品牌的触点选择上也同样可以分为两种类型：</p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">第一类钟情于传统渠道市场主流品牌产品及流行性产品的选择；</strong></p>
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	1)这一类消费者在网购中选择白酒品牌的触点就是在传统渠道中对于白酒品牌具有固定的选择，经常喝哪一种酒、哪一种香型以及价位都有很清晰的理解；</p>
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	2)他们在网购之前酒已经锁定了所要购买的品牌，他们想买什么品牌的酒水，先上网查询价格，然后再比对下单；</p>
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	3)对于消费者来讲对于他们所在网购中最大的决策影响则是产品的价格是不是比传统渠道要便宜的多。</p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">第二类是对白酒产品具有个性化需求但对产品的品牌要求不强。</strong></p>
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	1)年轻消费群体是网购大军中的重要组成部分，但他们大多只从网上购买红酒、洋酒，买白酒的人很少。</p>
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	&nbsp;</p>
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	2)酒企或者垂直电商网站针对如何吸引、培养白酒消费新一代开发了个性化的适应消费者习惯的相关产品和创新的包装设计。</p>
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	3)这类消费者对于网购白酒品牌的最大触点就是产品设计个性化、低度数、柔和口感、传统渠道无销售、包装设计创新新颖。</p>
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	4)在网购哪种品牌的消费决策影响上主要是受网站的活动影响、线上推广如&ldquo;网络沙龙&rdquo;、&ldquo;会员俱乐部&rdquo;、&ldquo;游戏积分&rdquo;等方式的影响。</p>
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	&nbsp;</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.3网购白酒产品消费者消费过程分析</strong></span></p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.3.1网购白酒产品消费者搜索行为分析</strong></p>
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	1)对于网购白酒产品的消费者来说，他们对于白酒的搜索在价位上有明显的分化，对于200元价位以上的白酒产品，他们对于白酒品牌的搜索更多的是倾向于在专业的垂直购酒门户平台或者天猫中、京东平台中的酒企官方旗舰店进行购买，他们考虑的最主要的问题是网站及平台的信誉度问题和产品的质量问题；</p>
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	&nbsp;</p>
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	2)对于200元以下价位段的产品搜索更多的是倾向于通过销量排行榜比较，通过网站的推广信息及优惠活动关注度最高，搜索的最重要的目的是筛选价格便宜的购酒平台。</p>
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	&nbsp;</p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.3.2网购白酒产品消费者信息浏览行为分析</strong></p>
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	1)在消费者信息浏览上的分析来看，消费者最关注的信息一般存在于网站的活动推广方面，以及对爆款或买赠字样的产品信息关注度较高；</p>
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	2)同时消费者在网站选择产品时着重看的是购买评价和月均销量，在第三方平台选择浏览产品信息时，基本上选择的是第一页面中的置顶的前几位的产品信息。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6.主要白酒企业电商发展路径及存在问题分析</strong></span></p>
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	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6.1主要酒企接触电商渠道时间表</strong></span></p>
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	&nbsp;</p>
<table style="margin: 0px 0px 10px; padding: 0px; border-collapse: collapse; width: 668px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important;" width="669">
	<tbody style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">
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				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">酒企名称</span></p>
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			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商渠道启动时间</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">电商布局类型</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; background-color: rgb(0, 0, 255);" valign="center" width="46">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">备注</span></p>
			</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">茅台</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2012<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">8</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月成立仁怀国酒茅台电子商务有限公司</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">与酒类垂直门户协议合作（酒仙网）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">在第三方综合门户设立旗舰店（天猫、京东）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">成立电商公司打造电商平台（茅台商城）</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">五粮液</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月与酒仙网签署战略合作协议</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">与酒类垂直门户协议合作代理运营旗舰店（酒仙网）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">第三方平台作为战略合作平台加深产品合作（京东）</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">泸州老窖</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月成立&ldquo;泸州老窖在线&rdquo;电商平台</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">与酒类垂直门户签署战略合作，共同开发产品（酒仙网）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">在第三方平台设立官方旗舰店（天猫、京东）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">成立电商公司打造电商平台<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">OTO</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">模式（泸州老窖网上商城）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">洋河酒厂</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">10</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月与天猫、京东合作</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">在第三方平台设立官方旗舰店（天猫、京东）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">打造电商平台<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">OTO</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">模式（洋河</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">号）</span></span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">成立互联网中心打造&ldquo;互联网<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">+</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">&rdquo;</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">汾酒</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月与酒仙网合作</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">与酒类垂直门户合作，定制开发（酒仙网）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">郎酒</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">11</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月进驻天猫设立旗舰店</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">自营<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">+</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">授权两种模式发展</span></span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">在第三方平台设立官方旗舰店（天猫、京东）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">3.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">与第三方平台合作共同打造京东郎酒节</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">宋河</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2012<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月与酒仙网合作</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">与酒类垂直门户签署战略合作（酒仙网）</span></p>
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2.</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">在第三方平台设立官方旗舰店（天猫、京东）</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
		<tr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; height: 10px;">
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="73">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">金沙</span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="163">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">2013<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">年</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">月进驻天猫设立旗舰店</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="center" width="293">
				<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: justify; line-height: 27.027px;">
					<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体; font-size: 12px;">1.<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">在第三方平台设立官方旗舰店（天猫）</span></span></p>
			</td>
			<td style="margin: 0px; padding: 0px 7px; word-break: break-all; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;" valign="top" width="46">
				&nbsp;</td>
		</tr>
	</tbody>
</table>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);">6.2主要酒企电商发展的主要发展路径及历程</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6.2.1主要酒企电商渠道运作思路的对比分析</strong></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	通过主要酒企在电商渠道的布局类型及网购热销白酒品类对比分析中可以看出，目前酒企在电商渠道的主要运作思路可分为以下三种方式：</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	一、自营（官方旗舰店、网上商城、APP）+授权（酒类垂直门户、第三方平台）；二、授权+合作开发（垂直门户、第三方平台）；三、自营（官方旗舰店）：</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	自营（官方旗舰店、网上商城、APP）+授权（酒类垂直门户、第三方平台）</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	1)（自营+授权）模式是目前主流白酒企业采用的主要电商渠道运营模式。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)这种类型电商建设成本较大，前期费用投入及支出较大，收益率较低（入驻天猫商城官方旗舰店费用20万以上，自建网上商城及APP平台建设费用千万元以上）。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	3)采用这类型的酒企多以品牌酒企为主；在传统渠道或者区域市场具有比较完善的渠道网络资源；经销商资源较为丰富；产品在传统渠道的市场流通度较高具有较大的品牌溢价能力；拥有核心主流价位的大单品，消费者对产品的认知度较高。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	4)这类酒企进入电商渠道的目的主要以维护主线产品价格标杆形象以及规范主线产品在电商渠道价格；同时通过借助传统优势渠道资源结合自建电商平台在根据地市场构建OTO、APP酒业模式，以此来对根据地市场形成最大化的占有。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	5)代表企业类型：茅台、泸州老窖、洋河、郎酒、宋河等。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	授权+合作开发（垂直门户、第三方平台）</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	1)（授权+合作开发）模式是目前酒企与酒类垂直门户和第三方平台合作的主要模式，同时也是酒类垂直门户盈利的主要手段。</p>
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	&nbsp;</p>
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	2)这类模式更多的体现出酒企与酒类平台之间的互惠互利及优势资源的互补，酒企借助平台涉足电商领域，平台通过借助酒企品牌力，开发高利润产品进行销售。</p>
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	&nbsp;</p>
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	3)对于采用这种运营模式的酒企，酒企处于一、二线名牌或区域优势品牌，这类企业渠道扁平化建设上与其他主流酒企相比有一定差距，但品牌上具有较高的知名度，在香型上有突出的优势。</p>
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	&nbsp;</p>
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	4)这类酒企进入电商渠道的主要目的将电商渠道作为传统渠道的拓展，将酒类平台作为传统渠道经销商的类型进行拓展。</p>
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	&nbsp;</p>
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	5)代表类型企业：五粮液、汾酒、杜康、伊力特等。</p>
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	自营（官方旗舰店）</p>
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	&nbsp;</p>
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	1)自营（官方旗舰店）模式主要是在天猫商城由酒企直接管理的直营店铺。</p>
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	&nbsp;</p>
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	2)这类型运作模式成本投入较低，一般在天猫商城建立官方旗舰店的费用在15-20万元左右 ，是中小型区域性酒企进入电商领域的最直接的手段。</p>
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	&nbsp;</p>
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	3)对于采用这种模式运作的酒企，最主要的原因是由于，企业规模相对较小，知名度较低，属于区域性白酒企业，企业品牌及产品仅在根据地市场流通性较强，全国层面消费者较少。</p>
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	&nbsp;</p>
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	4)这类企业建设的官方旗舰店主要以个性化的定制或线上产品销售为主，由于针对的是个性化群体，这类企业在电商领域往往也能取得一定的销量。</p>
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	&nbsp;</p>
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	5)这类酒企进入电商渠道的主要目的是通过线上销售实现产品的全国化和企业品牌的全国化。</p>
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	&nbsp;</p>
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	6)代表类型企业：金沙酒业、鸡公山酒、宝丰酒等。</p>
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	&nbsp;</p>
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	6.2.2主要酒企电商渠道发展历程分析</p>
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	&nbsp;</p>
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	目前为止，白酒企业在电商渠道产品策略上运作分为两类：一是以传统渠道主线产品作为电商渠道主产品线运作，如茅台、五粮液、郎酒、泸州老窖、剑南春等；一是专门针对网购消费者开发的个性化或定制产品作为电商渠道主产品线运作如洋河、汾酒、酒鬼酒、宋河、金沙酒等。</p>
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	&nbsp;</p>
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	传统渠道主线产品作为电商渠道主产品线运作的酒企</p>
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	&nbsp;</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">茅台：</strong></span></p>
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	&nbsp;</p>
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	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2010年初，开始涉水网上电子商务，开设茅台网上商城，配送支持跟不上运营不佳；</p>
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		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2012年8月，仁怀国酒茅台电子商务有限公司正式成立，负责茅台酒及系列酒的网上销售业务，贵州茅台网上商城正式上线。</p>
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		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年7月，茅台与酒仙网宣布结成战略合作伙伴关系，茅台旗下全线产品将在酒仙网及与其深度合作的十余家电商平台上销售。</p>
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		&nbsp;</p>
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		2013年9月，茅台在天猫、京东商城上分别开设官方旗舰店。</p>
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		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年6月，茅台整合电商渠道资源，组建新的电商公司；重点推行会员制管理，将茅台33家自营公司和1000余家专卖店发展成线上配送网点，将这些网点打造成会员交流点，线下体验点。</p>
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	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2015年3月，终止与酒仙网合作，同时进一步打造自己的电商业务，并利用自身庞大的&ldquo;地网资源&rdquo;配送销售。</p>
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	&nbsp;</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">泸州老窖：</strong></span></p>
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	&nbsp;</p>
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	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年8月，泸州老窖宣布推出电商平台&ldquo;泸州老窖在线&rdquo;，正式进入电商领域。</p>
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		&nbsp;</p>
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		&nbsp;</p>
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		2013年9月，泸州老窖与酒仙网展开合作，除泸州老窖旗下全线产品进驻酒仙网销售外，双方还将合作定制一款产品，专供网上销售。</p>
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		&nbsp;</p>
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		&nbsp;</p>
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		2014年7月，泸州老窖出资4200万，成立泸州老窖电子商务股份有限公司，持股70%；酒仙网出资出资1680万元，持股约28%；运营团队持股2%。</p>
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		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年8月，与酒仙网合作推出&ldquo;三人炫&rdquo;产品在，在中国最大的酒类电子商务综合服务平台酒仙网独家预售。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">郎酒：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年7月，郎酒官网发布新闻称郎酒官方微信正式上线。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年11月，郎酒天猫官方旗舰店开始运营。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年6月，郎酒京东官方旗舰店开始运营。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年8月，郎酒与京东商城达成战略合作，双方共同投入2000万打造大型联合品牌活动&mdash;&mdash;京东郎酒节。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年11月，郎酒与天猫联合，携手CCTV-8、CCTV-11和CCTV-7三大频道黄金广告资源，震撼推出&ldquo;郎酒官方电商双11专题&rdquo;贴片广告，为活动全面预热。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年11月，郎酒电商平台还推出&ldquo;双十一&middot;抓拍大比拼&rdquo;活动。即日起，凡参与活动，抓拍郎酒 &ldquo;郎酒官方电商双11专题&rdquo; 贴片广告，即有机会获赠红花郎（10）两瓶。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">五粮液：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年7月，五粮液与酒仙网达成战略合作销售五粮液系列产品。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年6月，五粮液与京东签署战略合作协议，京东作为五粮液战略级电商平台。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年6-12月，京东商城完成五粮液销售3.8亿。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2015年初，五粮液与京东谋求更深的&ldquo;结合&rdquo;，上线五粮液产品众筹项目（将力图打造的一些明星产品进行众筹，&ldquo;新增的明星产品如特曲、头曲等，突破500ml的产品容量，采用较大容量的产品，用线上的这些产品来带动线下500ml容量产品）。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	针对网购消费者开发的个性化或定制产品作为电商渠道主产品线运作的酒企</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">洋河：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年10月，洋河天猫和京东旗舰店上线。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年11月，洋河1号和APP上线，主要在南京试运行。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年1月，洋河史无前例的拿出3万瓶海之蓝通过买赠的方式馈赠网友，小规格产品导入电商渠道。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年3月，洋河成立互联网中心，具备营销和会员管理系统，行业内首家设立首席信息官的公司。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年4月，洋河1号APP在江苏省内已经完成重点城市95%的覆盖，他是由公司地面经销商直接配送，半小时左右到货。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年6月，互联网营销中心设立，组织全员落实互联网思维。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">宋河：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2012年7月，宋河授权酒仙网成为宋河的网络销售平台，开始进军电子商务市场。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2012年11月，宋河与酒仙网发布新的战略，宋河网上旗舰店正式上线，欲打造网上第一白酒称号。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年6月，宋河在酒仙网针对80、90后群体推出了网上专属白酒&ldquo;宋河QQ&rdquo;。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年10月，推出宋河原浆2500ML，针对网购特定消费者进行购买。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">金沙：</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<blockquote style="margin: 0px; padding: 0px 0px 0px 10px; max-width: 100%; border-left-width: 3px; border-left-style: solid; border-left-color: rgb(219, 219, 219); color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2013年3月进驻天猫设立旗舰店。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年5月，金沙酒业与阿里巴巴合作，参与聚划算新产品首发，分别推出电商专属产品。</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		&nbsp;</p>
	<p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;">
		2014年10月，针对双十一专门打造金沙3斤装封坛原浆，进行预售。</p>
</blockquote>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6.3目前主要酒企在电商渠道存在的问题</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
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	对于目前来讲，虽然酒企纷纷将电商渠道作为新的渠道进行拓展，但是还处于比较初级的阶段，对于酒企来讲，还存在着很多的问题需要解决：</p>
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	1)第一、酒类电商整体规模较小，难以引起传统企业重视。除开几个相对大一些的酒类电商，普遍的酒类电商其销量都还行不成所谓规模，相对于传统渠道电商的销量太少，对酒企来说吸引力并不大，从而导致酒企在电商渠道投入精力过少，加上利润率低下，这些酒类电商基本都一直处于亏损的状况，难以生存的，只能面临淘汰出局的命运。</p>
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	2)第二、冲击传统渠道，难获酒企信赖。酒类电商的生存逻辑是压缩渠道利润，以价格优势抢占市场，而传统渠道因为层层加价，为保证供应链中各方的利益，势必会追求高利润。这种矛盾不可调和，在酒类电商整体规模偏小的情况下，酒企自然会首先选择传统渠道，而放弃电商渠道。</p>
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	3)第三、渠道管控不便，串货现象严重。电商不同传统渠道，它是面向所有消费者的平台，产品从一个点覆盖的全国。这就使得原来的区域独占性被打破，造成经销商之间为抢占市场打价格战，降低产品利润率。</p>
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	4)第四、价格混乱。同一产品在各个平台之间价格差异大，没有规范的网络价格体系。</p>
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	5)第五、产品质量没有保障。由于酒水品牌众多、产品线庞杂，加上贴牌、冒牌产品等现实，消费者很难辨别真伪。</p>
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	6)第六、酒类产品属性与电商渠道不匹配，酒属于快消品，但酒类产品包装易碎、液体易漏、重量大等造成发货周期过长难以满足消费者的即时性需求。</p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 255, 255); background-color: rgb(0, 112, 192);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7.白酒行业电商渠道的发展趋势分析</strong></span></p>
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	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7.1线上线下融合开启O2O元年</strong></span></p>
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	2014年3月成都O2O大会，被称为酒类行业的电商元年，酒类电商行业进入发展的快车道，作为酒类电商行业来讲，电子商务给酒类行业带来的影响，目前来讲最主要的不是销量，而是一种观念的冲击，是一种新思维的创新。对于电商的模式发展，不同的企业与平台在选择不同的方式在创新，目前来看，酒类行业的主要几种电商模式的发展趋势在明显加强：</p>
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	第一种为二维码（微信公众号+网上商城营销）；第二种酒业O2O模式PC端平台+移动端APP+线下平台；第三种是最近流行起来的私人定制C2B模式。</p>
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	<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒业基本型电商模式：二维码（微信公众号+网上商城营销）</strong></p>
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	1)微信代表着一种生活方式。不但为人们提供丰富的聊天模式，更将拉近了人和人之间的距离，让新时代的社交变得更自由，在线上营销方面，微信所表现出的及时性、个性化、互动性更强的优势，无疑使微信走在时代的前沿。</p>
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	2)移动新媒体+二维码的全新品牌推广模式，将精准的消费者群从店面引导到线上，再在线上不断的推进与消费者的互动，传达企业信息，培养新的消费习惯，时下最火的移动应用。</p>
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	微信用户数目前已超过了4亿，拥有强大的线上优势和优质的用户群。随着合作商家的增多，&ldquo;微信+二维码&rdquo;的模式必将形成推动新的消费方式和时尚。</p>
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	3)二维码营销无疑是在O2O(线上与线下)营销模式基础上执行的，利用双线推广营销的方式，有效的把线上和线下结合起来，形成新的用户消费体验，达到商家电子商务的交易。</p>
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	4)开发手机客户端，无疑为行业带来固定的消费群体，利于行业做大做强。</p>
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	5)二维码营销目的是做精准营销，每一个步骤都经过成功检验，并且有强大的数据分析功能为方案做支撑，真实做到精准营销。</p>
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	以茅台为例：</p>
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	设计&ldquo;二维码&rdquo; 体系，建立信息接口，以主导产品为载体嫁接品牌、促销活动</p>
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	a.依托微信平台，在茅台主导产品飞天茅台上设置二维码微信公众服务号制作&ldquo;国酒茅台&rdquo;二维码。</p>
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	b.箱标、盒标二维码均包含对&ldquo;国酒&rdquo;公众服务号的关注字符串：通过微信&ldquo;扫一扫&rdquo;功能，手机界面弹出关注&ldquo;国酒&rdquo;公众服务号</p>
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	c.二维码关联页面与防伪:瓶标二维码中含有消费者促销活动兼防伪查询功能的字符串，在消费者关注官方微信服务号后，可在服务号中查询产品真伪和获取最新活动信息。</p>
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<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">酒业改良型电商O2O模式（PC端平台+移动端APP+线下终端门店或渠道商平台）</strong></span></p>
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	1)酒业集体求变，酒类电商也不例外。酒业O2O模式在2013年上半年还鲜有人提及，从2014年开始，成为业内公认的一个发展方向。</p>
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	2)随着1919酒类连锁直供的发展壮大、中酒网的崛起和酒仙网的介入、洋河、景芝等酒企行业的集体推动，酒业O2O已经呈现出三足鼎立的发展态势。</p>
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	3)酒业O2O其发展实质就是实现&ldquo;社区电商平台&rdquo;，所谓&ldquo;社区电商平台&rdquo;，即通过经销商在当地的销售网络、渠道资源优势立足本地市场，形成以线下实体店进行体验，线上购买的020模式。</p>
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	4)这种模式，可以很好地对其他全国性电商平台的送货时间长、无法实体感受产品的弊端进行区隔，且对于020平台、消费者、线下店面三方而言都有巨大价值。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
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	5)首先，品牌化的020能带来大规模高黏度的消费者，进而能争取到更多的商家资源；线上分享评价是免费的有效广告，病毒式的网络传播能带来更广泛的口碑；</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
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	6)其次，020平台提供了丰富、全面、及时的商家折扣信息，消费者能快捷筛选并订购适宜的商品或服务，且价格实惠；</p>
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	7)最后，降低实体店面对店铺地理位置的过度依赖，节约租金，同时减少第三方物流依赖，利于提高服务质量，赢得消费者的信赖与好评，为线上推广打下坚实基础。</p>
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	8)酒业OTO模式的具体实施主要是依靠B2C的电商平台+目前较为流行的移动端APP+线下传统的门店终端点三者互动实现最大限度的覆盖消费群体。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">私人定制C2B模式</strong></span></p>
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	1)对于传统的B2C模式，所有的环节都由厂家驱动，C2B的核心区别就在于由消费者驱动，以消费者的需求为起点，在商业链条上进行波浪式、倒逼式传导，最终形成新的商业模式，这是互联网商业模式的革命性创新。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
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	2)这种模式一改传统常规的批量产品，以消费者的个性体验为需求中心，为用户提供&ldquo;管家式&rdquo;服务，向着以&ldquo;产前消费+拉式销售&rdquo;的商业阶段进行蜕变。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
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	3)C2B模式最核心的特点即是&ldquo;定制化、个性化&rdquo;。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">7.2中低端产品电商渠道发展活力增强</strong></span></p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
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	1)酒类电商以低时间成本、资金成本解决了酒品的选择、交易和支付问题,针对非公款用户的非即时性用酒需求,选则电商是理性的选择。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	2)而且非公款用户的非即时性用酒占高端酒类市场的比例并不高,所以中低档酒更可能成为酒类电商的发展方向。</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">
	结论：对于白酒行业来说，电子商务为白酒行业走出困境提供了一种全新的途径，依托白酒电商整体发展的大趋势，需要持续培育消费者消费行为习惯；另一方面要更多依靠线下本地互联网化，联合当地的经销商一起做互联网化的转型，这是一个非常重要的趋势。(<strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); font-size: 18.018px; line-height: 38.4384px; box-sizing: border-box !important; word-wrap: break-word !important;">张付军、孟凡新</strong>)</p>

                            
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